Healthy Eating
With the power of the Fine Cooking brand, you can reach an engaged and interactive cooking enthusiast audience focused on cooking and eating fresh and healthy meals. Just in time for summer, this integrated package provides custom offerings in print and online, giving your brand a fully immersive experience in fresh and healthy eating with perfect tips and techniques for getting your spring and summer menus off to a healthy start. Focusing on everything from fresh ingredients, to great summer cooking ideas, ideal warm weather drink recipes, to perfect indoor and outdoor cooking tools - our Fresh and Healthy Eating platform reaches our cooking enthusiasts at whatever their skill level and cooking desire may be.
In-Magazine
Your ad will be featured in our issues with a healthy eating and cooking fresh focus reaching 410,000 readers!- June/July 2009: On sale date 5/19/09
Summer is here, and in this issue, renowned meat expert Bruce Aidells inspires us with his special technique for braising on the grill. Plus, learn to make ice cream, green bean sides, deviled eggs, fast & fresh main course salads, and many more summer favorites.
Ad close: 3/19/09
Reaches 260,000 readers - August/September 2009: On sale date
7/21/09
Summer is here, and in this issue, renowned meat expert Bruce Aidells inspires us with his special technique for braising on the grill. Plus, learn to make ice cream, green bean sides, deviled eggs, fast & fresh main course salads, and many more summer favorites.
Ad close: 5/21/09
Reaches 260,000 readers
Ellie Krieger’s Good & Fast SIP - on sale 6/30/09
This special issue features Ellie Krieger’s luscious, fresh
recipes for living the good life. Here Ellie will teach you how
to buy the freshest available ingredients and prepare them in a
way that is simple yet inspired. From appetizers to desserts, Ellie
has a recipe to satisfy every craving, plus she will offer useful
tips on shopping, going organic, and easy ways you can change your
eating habits for the better.
Ad close: 4/29/09
Reaches 150,000 newsstand readers
In addition, receive added value exposure through in magazine promotion!
Magazine promotion: Healthy Eating will be featured within our web highlights in above mentioned issues, showcasing our online collection of all things healthy for spring and summer!
Online
Reach over 350,000 unique monthly visitors with a site averaging close to 2 million page views per month!
Fresh and Healthy Eating online module featuring Ellie Krieger:
With a robust online audience reaching 350,000 unique monthly visitors,
FineCooking.com is the place for cooking enthusiasts to gain information,
knowledge and inspiration for all their cooking needs. In our Fresh
and Healthy Eating module we feature everything from how to cook
with fresh ingredients, to what to stock in your summer pantry,
to how to bring the best of early summer into your cooking and entertaining.
(need details about Ellie’s involvement here).
Housed on FineCooking.com will be a healthy eating module including:
- A blog from Ellie Krieger, featuring a weekly recipe and a weekly tip for healthier eating
- A series of month-long user challenges, also hosted by Ellie
- Short profiles of in-season produce, including tips on how to buy, store and prep
- A user-created “Farmers Market Report”
- Ellie Krieger’s healthy pantry items
- Tips, techniques and recipes for vegetables on the grill, tomato fest, summer berry desserts, all about olive oil and summer entertaining
- Video demonstrations using fresh ingredients
- Custom video vignettes - simple tips to ensure fresh cooking and “Healthy Eating”
- Reader gallery of everything from summer vegetable gardens to summer recipe swaps
Program Elements
Program sponsorship elements include:
- Print:
Full page ads in summer and healthy eating related issues
- Online elements can include*:
-ROS ads
-Co-branded grilling collection ads
-Video sponsorship (pre-roll, post-roll, overlays)
-E-recipe integration
-Timing: Memorial Day 2009 - Labor Day 2009
-Co-branded ads within weekly e-letters on healthy eating reaching 250,000 recipients with each deployment
Customization of the program is available depending on flighting and cpm.

Read About Fine Cooking's 2009 Brand Expansion...